Listen Live
Donate
 on air
Schedule

KCRW

Read & Explore

  • News
  • Entertainment
  • Food
  • Culture
  • Events

Listen

  • Live Radio
  • Music
  • Podcasts
  • Full Schedule

Information

  • About
  • Careers
  • Help / FAQ
  • Newsletters
  • Contact

Support

  • Become a Member
  • Become a VIP
  • Ways to Give
  • Shop
  • Member Perks

Become a Member

Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

DonateGive Monthly

Copyright 2026 KCRW. All rights reserved.

Report a Bug|Privacy Policy|Terms of Service|
Cookie Policy|FCC Public Files

The Long Tail

Our culture and economy are moving away from mainstream products and markets to niche products and businesses. And the Internet has changed everything. Celia Hirschman hosts a conversation with Christopher Anderson, author of The Long Tail: Why the Future of Business Is Selling Less of More.

  • Share
KCRW placeholderBy Sarah Spitz • Aug 8, 2006 • 1 min read

Our culture and economy are moving away from mainstream products and markets to niche products and businesses. And the Internet has changed everything. Celia Hirschman hosts a conversation with Christopher Anderson, author of The Long Tail: Why the Future of Business Is Selling Less of More.

www.thelongtail.com

  • KCRW placeholder

    Sarah Spitz

    Publicity Director

    Culture