Hulu owners take company off the market

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The owners were taking formal bids for Hulu as recently as last week, from companies like DirectTV and AT&T. It was their second attempt in three years to sell the company.

Hulu launched in 2008 and posts TV clips and whole shows from more than 400 content partners. It has more than 30 million monthly unique visitors.  Its premium subscription service Hulu Plus, launched in 2010, has over four million subscribers.

KCRW’s Steve Chiotakis discusses the news with Joe Flint, media reporter for the LA Times.