Live from New York, it’s the Upfronts

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This week in New York, television network executives are presenting their offerings for the fall season – and pitching those shows to press and major advertisers. The goal? To allow marketers to buy commercial airtime “up front,” before the fall season begins.

About $9 billion in advertising revenue is expected to be raised at the Upfronts.

Kim Masters hosts KCRW’s The Business and spoke with KCRW’s Steve Chiotakis from Lincoln Center in New York.