In the last couple decades there has been a transformation in the branding of chocolate, of coffee and other essential elements of the Good Life. But nowhere has this been more prevalent than with wine. Henry Urbach is curator of design at SF MOMA. Together with the architects Diller Scofidio and Renfro -- designers of new Broad Museum -- he created a show called How Wine Became Modern, 1976 to Now. He talks about designing the rituals around wine helped deliver a new lifestyle to American consumers.