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Design and Architecture

When Is a Logo a No-Go?

Hosted by Frances Anderton Oct. 19, 2010
After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos. Also, industrial designer Yves Béhar on a Herman Miller chair for our times.

After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant Sasha Strauss and graphic designer Michael Hodgson about logos and when they need -- or do not need -- a refresh. Also, industrial designer Yves Béhar talks about creating a Herman Miller chair for our time.

From this Episode:

When Is a Logo a No-Go?

The "new" Gap logo, designed by Laird + Partners On October 5, clothing company Gap quietly unveiled a new logo, the first change to the logo in 20 years. Consumers...

A Chair for Our Time

SAYL chair, on display at the Herman Miller showroom Photo: Nicholas Mercure Last week, the furniture company Herman Miller unveiled its SAYL Chair , a new office...

15 min

Credits

Host:

Frances Anderton

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