Good Food’s 2012 Cookbook Giveaway: Day 1

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Hello Good Foodies! Today is the first day of our annual cookbook giveaway. Every weekday until Friday, December 21, we’ll be giving away a cookbook at noon on the blog.

How does it work?

The first person to answer the day’s trivia question wins the cookbook. Answer below in the comments section.

Later in the day we’ll post a comment asking the winner to email us at goodfood@kcrw.org with his or her mailing address. Be sure to check the comments section to see if you’ve won.

If you’re the lucky trivia answerer, we’ll mail you a shiny new cookbook!

Today’s question:

Name one reason other than demand for this year’s rise in turkey prices.