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Advertisers Spending Less Than Expected on Fall TV

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When upfront advertising spending dipped in 2009, the drop was blamed on the down economy. Now, after four years of growth, upfront spending is down again, and this time the cause isn't so clear. Part of that money may be going to digital advertising, or some advertisers may be holding back, waiting to do their buying at a different time than the upfronts. Network television has taken a bigger hit in the downward spending trend, but cable's not immune; their ad spending is down 4.7 percent.

Credits

Hosts:
Kim Masters, Michael Schneider

Producer:
Kaitlin Parker