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Back to Hollywood Breakdown

Hollywood Breakdown

Variety Gets Bought

This week, Penske Media, the company that owns deadline.com, bought Variety. We reflect on the trade publication's history and the future of this Hollywood institution.

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By Kim Masters • Oct 11, 2012 • 3m Listen

This week, Penske Media Corp, the company that owns deadline.com, bought the once venerable trade publication, Variety. Years ago, that publication was the go-to source for the entertainment industry, but in recent years it severely lagged behind competitors like the Hollywood Reporter, The Wrap and Deadline. Kim, who is Editor-at-Large for the Hollywood Reporter and John Horn, whose publication the Los Angeles Times and a reputable source for industry news, reflect on Variety's history and wonder what the future holds for this Hollywood institution.

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    Kim Masters

    partner/writer at Puck News, host of KCRW's “The Business.”

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    John Horn

    Los Angeles Times

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