KCRW resumes its conversation with James Andrew Miller, author of “Tinderbox,” the new book about HBO. He talks about more recent HBO history, including the 2020 launch of Warner Media’s streaming service.
When asked whether he thought naming the streamer HBO Max was a good or bad idea, Miller responded, “I think it’s one of the great branding disasters of all time.”
Miller also talks to KCRW about HBO in the aftermath of the AT&T takeover — starting with a supremely awkward town hall — and what the network’s future may be under Discovery chief David Zaslav.