Report from the (Up-)Front; Hi-Def below the Line

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A shaky economy and falling viewership meant nervous networks at the upfronts. Also, many new shows will be in hi-def. That’s great for viewers, but what does it mean for the people who make TV?

A shaky economy and falling viewership meant nervous networks at the upfronts. Kim Masters has a report from New York, then talks with an ad buyer about what he looks for at the ad-sales extravaganza. Also, many new shows will be in hi-def. That’s great for viewers, but what does it mean for the people who make TV?

From this Episode:

Credits

Host:
Kim Masters

Producer:
Matt Holzman