Selling the Chilean Miners' Story; Ads Target Personality

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During their two-month ordeal the 33 Chilean miners made a pact that they would stick together and sell the rights to their story as a group when and if they emerged. Now attorney Guillermo Carey is part of a team that's formed a corporation to sell their story.  We talk with him about setting up a fund to take care of miners' needs and about their strategy is for selling the rights to the story for books, movies, video games and more.  Plus, a conversation with the co-founder and CEO of Mindset Media, a psycho-graphic ad technology and research company. Jim Meyer tells us how what you watch could reflect your personality and buying choices. Brands use his service to more directly target advertising to likely buyers. He also reveals what kind of people watch which shows, and how "family" is a great environment for advertising frozen pizza.

Today's Banter Topics:

The canceled History channel Kennedy miniseries
Update on the Broadway musical, Spiderman, and Glenn Beck's rave review
Celebrity endorsements are no longer useful for brands

 

Banner image: A relative of Darío Segovia, one of the 33 miners trapped in the San José mine, wears a shirt reading 'We are well in the refuge, the 33' and a pin with his portrait, near Copiapó, 800 km (500 miles) north of Santiago, on October 2, 2010. Photo: Martin Bernetti/AFP/Getty Images

Credits

Host:
Kim Masters