Bill Borden got his start in Hollywood as Mel Brooks' assistant. A veteran producer, his credits include the Disney Channel mega-hit, High School Musical. But he's also spent a lot of time in China, collaborating with directors like Stephen Chow, whose film The Mermaid is China's biggest box office hit ever. China is adding new screens at a furious pace and young people there still love to go to the movies. Producer Bill Borden tells us about Hollywood's quest to tap into the massive Chinese box office.
Photo: Producer Bill Borden, Courtesy of Maxine Leonard Marketing & Publicity