There Goes the Neighborhood
'Coffee, Pizza and Beer'
How do you know a neighborhood’s changing? Look for the new coffee shop. This eight-part series is supported by the Conrad N. Hilton Foundation.
Gentrification isn’t just about who’s moving into the neighborhood. It’s about juice bars, yoga studios, and of course, coffee shops. What’s it like to open a business that neighbors will clearly recognize as a symbol of change?
Mike Voss and Adam Kestel of Frogtown Brewery in L.A's Elysian Valley neighborhood. Photo credit: Saul Gonzalez.
Lorena Jurado and Rex Roberts, owners of Little Ripper coffee shop in Glassell Park. Photo: Saul Gonzalez
Entrepreneurs Lisa Jurado and Rex Roberts just opened a coffee spot in Glassell Park, a neighborhood in Northeast Los Angeles, and they know when some people see their shop they’ll mutter about gentrification. But Jurado and Roberts worry more about the possibility of a Starbucks taking their business than neighborhood backlash.