Los Angeles-based artist Lena Fayre has made some very impressive strides in her brief nineteen years. A full-length album, a pair of EPs, millions of Spotify & YouTube streams & clicks, magazine features, local residencies, the requisite near double-digit performances as SXSW – it all adds up to an artist on the move! Her new single, “Cry,” nicely demonstrates her ambition, with a widescreen electro-pop sound a la Lapsley or Robyn:
If that weren’t enough, she’s made an epic video to accompany the song, directed by Alan Del Rio Ortiz (of St. Vincent, Solange and Blood Orange fame) in collaboration with creative director Chelsea McCarthy, that features Beyoncé-esque dance routines performed in a wintery, bucolic setting straight out of Bjork-ville, complete with albino snakes, colored eyebrows and walking barefoot in the snow.
Fayre will perform at the upcoming American Heart Association’s “Rock the Red” event this Thursday, April 28 at the Grammy Museum in L.A.