Ludovico Einaudi is a scion of a great Italian wine producing family. In fact, his great great grandfather invented dolcetto wine. As a musician, Ludovico burst upon the scene in America after conquering Europe. His first CD stateside was an album of duets with a West African kora player. Later, came his gorgeous record with strings, Divenire (“to become”) which brought him fame here in the US.
I was the first KCRW champion of his music and, when I passed on a CD of his to Anne Litt, I didn’t know she was working on a national NBA campaign. Ludovico’s music wound up being the soundtrack to the beautiful slo-mo visuals of those adds.
I will be doing a short lecture before Ludovico’s show this Saturday, March 13 at 6:30pm at The Broad Stage. Find out more info here.
RR