What’s the appeal of TikTok? Inside Honey House

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Eli Alvarez (left) takes a post-workout photo of the Honey House crew for Instagram. Top left to right: Myra Gutierrez, Jarick Walker, Reana Jenkins, JT Barnett. Bottom left to right: Chris Bordenave, Nick Dio, Erin Falter, Sami Clarke. Photo by Gina Pollack.

As TikTok gained popularity, talent management companies had an idea. Why not gather 10 or 15 of the most popular TikTok stars and put them in a fancy house to make videos together? Maybe you’ve heard of Sway House, Hype House, or Clubhouse Beverly Hills. LA is full of these houses and new ones are popping up every week. 

What’s the appeal? Why do these TikTok accounts go viral? Does anyone make money from this? KCRW spends the day inside one of them, Honey House, to find out.