How COVID-19 upended back-to-school shopping

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The posters and other classroom visual aids at Neely’s Educational Supplies aren’t selling well during the pandemic. Photo by Caleigh Wells

The new academic year starts this week for students across Southern California. Typically, parents prepare by spending hundreds of dollars per child on supplies and clothes. But this fall semester is starting with virtual learning to curb the spread of COVID-19. It’s turned the back-to-school market upside down.



Jarrett Hill