Explainer: California’s new landmark data privacy law

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Data security illustration. Credit: Pixabay. 

Many websites now offer a link to opt out of sharing data about yourself. As of this week, the new California Consumer Privacy Act (CCPA) forces certain companies to give customers an option to say, “No, I don’t want you to keep or sell my personal data.” It’s one of the most powerful consumer laws of its kind. It has implications nationwide. Analysts are surprised it actually passed.