Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy    |FCC Public Files|

    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    ‘Pass the Josh’: How a California wine turned into a meme

    Internet meme lords have turned their attention to a mass-produced, mid-priced California wine that shares a name with the most average guy you know — “Josh.”

    • rss
    • apple-podcasts
    • spotify
    • Share
    By Madeleine Brand • Jan 31, 2024 • 1 min read

    Internet meme lords have turned their attention to a mass-produced, mid-priced California wine that shares a name with the most average guy you know — “Josh.”

    The full episode

    5 of 5
    ‘Casablanca,’ ‘The Godfather’: What makes films the most popular?
    1. 0:00Brain implants: Next big tech or too dangerous?
    2. 8:49Is Apple’s Vision Pro headset worth the hype?
    3. 17:24Boeing jets return to the air, company still under safety scrutiny
    4. 26:12‘The Power of Film’: Why are certain titles so enduring?
    5. 41:44‘Pass the Josh’: How a California wine turned into a memeYou’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Sarah Sweeney

      Vice President of Talk Programming, KCRW

    • KCRW placeholder

      Angie Perrin

      Producer, Press Play

    • KCRW placeholder

      Michell Eloy

      Former Producer/Line Editor, Press Play

    • KCRW placeholder

      Esther Mobley

      senior wine critic at the San Francisco Chronicle

      CultureFood & DrinkCalifornia

    The full episode

    5 of 5
    ‘Casablanca,’ ‘The Godfather’: What makes films the most popular?
    1. 0:00Brain implants: Next big tech or too dangerous?
    2. 8:49Is Apple’s Vision Pro headset worth the hype?
    3. 17:24Boeing jets return to the air, company still under safety scrutiny
    4. 26:12‘The Power of Film’: Why are certain titles so enduring?
    5. 41:44‘Pass the Josh’: How a California wine turned into a memeYou’re reading this
    Back to Press Play with Madeleine Brand