Listen Live
Donate
 on air
Schedule

KCRW

Read & Explore

  • News
  • Entertainment
  • Food
  • Culture
  • Events

Listen

  • Live Radio
  • Music
  • Podcasts
  • Full Schedule

Information

  • About
  • Careers
  • Help / FAQ
  • Newsletters
  • Contact

Support

  • Become a Member
  • Become a VIP
  • Ways to Give
  • Shop
  • Member Perks

Become a Member

Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

DonateGive Monthly

Copyright 2025 KCRW. All rights reserved.

Report a Bug|Privacy Policy|Terms of Service|
Cookie Policy
|FCC Public Files

Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

Political candidates are learning a lot about you -- thanks to your phone tracking you

It should come as no surprise that your phone is tracking you when you’re shopping online. But now you can be tracked based on where you go in the real world, like a political rally.

  • rss
  • Share
By Madeleine Brand • Feb 21, 2019 • 1 min read

It should come as no surprise that your phone is tracking you when you’re shopping online. But now you can be tracked based on where you go in the real world, like a political rally. Political campaigns are using this kind of technology -- called digital fencing -- to send targeted ads to potential voters for months after the fact.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Madeleine Brand

    Host, 'Press Play'

  • KCRW placeholder

    Sarah Sweeney

    Vice President of Talk Programming, KCRW

  • KCRW placeholder

    Michell Eloy

    Line Editor, Press Play

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Amy Ta

    Digital News & Culture Editor

  • KCRW placeholder

    Evan Halper

    staff writer at Washington Post

    NewsPoliticsNational
Back to Press Play with Madeleine Brand