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The Mixer

When Tech Trumps Horsepower

For decades, automakers have looked to the auto shows of L.A., Detroit and others to unveil their latest luxury vehicle and concept cars of the future. But more and more, it’s the Consumer Electronic Show – or CES as it’s called – in Las Vegas where they’re making their big splashes.

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By Steve Chiotakis • Jan 8, 2016 • 10m Listen

For decades, automakers have looked to the auto shows of L.A., Detroit and others to unveil their latest luxury vehicle and concept cars of the future. But more and more, it’s the Consumer Electronic Show – or CES as it’s called – in Las Vegas where they’re making their big splashes. So far, at CES 2016, General Motors has unsheathed a commercial version of its Chevrolet Bolt, VW, a new, electric microbus, and Kia, a new sub-brand for is autonomous-driving features. But perhaps more important than those headlines, is the fact that automakers are focusing on the latest tech features instead of what’s under the hood when marketing their products.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Steve Chiotakis

    Afternoon News Anchor

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    Benjamin Gottlieb

    Reporter, Fill-in Host

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    Frances Anderton

    architecture critic and author

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    Steve LeVine

    Quartz

    NewsCalifornia
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