When Tech Trumps Horsepower

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For decades, automakers have looked to the auto shows of L.A., Detroit and others to unveil their latest luxury vehicle and concept cars of the future. But more and more, it’s the Consumer Electronic Show – or CES as it’s called – in Las Vegas where they’re making their big splashes. So far, at CES 2016, General Motors has unsheathed a commercial version of its Chevrolet Bolt, VW, a new, electric microbus, and Kia, a new sub-brand for is autonomous-driving features. But perhaps more important than those headlines, is the fact that automakers are focusing on the latest tech features instead of what’s under the hood when marketing their products.

Credits

Guests:
Frances Anderton - Host, 'DnA: Design & Architecture' - @FrancesAnderton, Steve LeVine - Quartz - @stevelevine

Host:
Steve Chiotakis

Producer:
Benjamin Gottlieb