RIFT, A Fight Against Traffic, Creates Rift in Santa Monica

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Santa Monica is a city of 85,000 people that doubles in size with commuters during business hours. Traffic congestion is changing the nature of the city itself, but growth continues. Now the voters are faced with a measure on the November called RIFT, which stands for Residents Initiative to Fight Traffic. Supporters took just 10 days to raise 10,000 signatures, almost twice the number they needed. RIFT would fight traffic by limiting commercial development.
Credits

Guests:
Diana Gordon - Santa Monica Coalition for a Liveable City, Terry O'Day - Santa Monica City Council member - @terryoday, Michael Manville - UCLA Luskin School of Public Affairs, Frank Gruber - Huffington Post

Host:
Warren Olney

Producers:
Frances Anderton, Dan Konecky