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Back to Which Way, L.A.?

Which Way, L.A.?

The American Father of the Prius Dies

Over the past couple years a snub-nosed Toyota--ungainly, quiet, and cheap--has replaced ultra-expensive imports as the fashionable car for the well-to-do. The man who helped engineer the shift was David Hermance , who fought to create acceptance for the fuel-efficient Prius and its distinctive hybrid motor.

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KCRW placeholderBy Jim Sterngold • May 12, 2014 • 1 min read

Over the past couple years a snub-nosed Toyota--ungainly, quiet, and cheap--has replaced ultra-expensive imports as the fashionable car for the well-to-do. The man who helped engineer the shift was David Hermance, who fought to create acceptance for the fuel-efficient Prius and its distinctive hybrid motor. The Toyota engineer died last week while piloting his own small plane over the ocean.

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    Jim Sterngold

    Wall Street Journal

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    Andrea Brody

    Senior Producer, KCRW's Life Examined and To the Point podcast

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    Karen Radziner

    Managing Producer, To the Point & Which Way LA?

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    Dan Neil

    Wall Street Journal

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