Money and Music Festivals

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Coachella, Stagecoach and Outside Lands are festivals attracting tens of thousands of music fans, along with big money for local businesses in California cities. Will Pasadena play host to tens of thousands of revelers with a music festival of its own? KCRW's Benjamin Gottlieb reports on how it might work at the Rose Bowl.

Coachella Music and Arts Festival, 2014 (Benjamin Gottlieb)




Warren Olney