Nielsen People Meters Come to Los Angeles

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In the Los Angeles market tomorrow, the Nielsen Company plans to turn on its -people meters- for determining who-s watching what on TV. Ultimately, electronic devices will replace the familiar written diaries that determine how billions of advertising dollars are spent. Meantime, Spanish-language broadcaster Univision is still pursuing its case against the people meters in court. Warren Olney updates the ongoing fight over the Nielsen electronic "people meters- and the argument that they're under-reporting minority TV viewers with Rod Wright of Nielsen Media Research and Alex Nogales, president of the National Hispanic Media Coalition.
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Enron Corporation

Nielsen Media Research

Nielsen press release on 'people meters' ratings in LA

Nielsen press release, responding to Univision lawsuit

National Hispanic Media Coalition news release challenging Nielsen ratings of Latino TV viewing

Thomas Riviera Institute

Univision files lawsuit against Nielsen to stop people meter implementation in LA

California Department of Corrections

Credits

Host:

Warren Olney

Producer:

Frances Anderton