Nielsen People Meters Come to Los Angeles

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In the Los Angeles market tomorrow, the Nielsen Company plans to turn on its -people meters- for determining who-s watching what on TV. Ultimately, electronic devices will replace the familiar written diaries that determine how billions of advertising dollars are spent. Meantime, Spanish-language broadcaster Univision is still pursuing its case against the people meters in court. Warren Olney updates the ongoing fight over the Nielsen electronic "people meters- and the argument that they're under-reporting minority TV viewers with Rod Wright of Nielsen Media Research and Alex Nogales, president of the National Hispanic Media Coalition. Making News: Former Enron CEO Ken Lay Indicted The word is out that former Enron CEO Kenneth Lay, the Texas energy tycoon who was a major contributor to then-Governor George W. Bush, has been indicted and will turn himself in tomorrow. Juli Niemann, senior vice-president and stock market analyst at R.T. Jones Capital Equities and co-author of The Complete Idiot's Guide to the Politics of Oil, updates the case that has wide-ranging implications for politics, business and investors. Reporter-s Notebook: Governor-s Panel Urges Drastic Prison Reform California-s $6 billion correctional system is America-s largest. A national model as recently as the 1970-s, a panel of experts has concluded that it-s now become one of the worst. It-s run by the prison guards- union, and it fails to rehabilitate inmates, which has led to the nation-s highest rate of recidivism. Former law-and-order Governor Republican George Deukmejian, who led the panel, says restructuring the system will save money and lives.
In the Los Angeles market tomorrow, the Nielsen Company plans to turn on its -people meters- for determining who-s watching what on TV. Ultimately, electronic devices will replace the familiar written diaries that determine how billions of advertising dollars are spent. Meantime, Spanish-language broadcaster Univision is still pursuing its case against the people meters in court. Warren Olney updates the ongoing fight over the Nielsen electronic "people meters- and the argument that they're under-reporting minority TV viewers with Rod Wright of Nielsen Media Research and Alex Nogales, president of the National Hispanic Media Coalition.
  • Making News: Former Enron CEO Ken Lay Indicted
    The word is out that former Enron CEO Kenneth Lay, the Texas energy tycoon who was a major contributor to then-Governor George W. Bush, has been indicted and will turn himself in tomorrow. Juli Niemann, senior vice-president and stock market analyst at R.T. Jones Capital Equities and co-author of The Complete Idiot's Guide to the Politics of Oil, updates the case that has wide-ranging implications for politics, business and investors.
  • Reporter-s Notebook: Governor-s Panel Urges Drastic Prison Reform
    California-s $6 billion correctional system is America-s largest. A national model as recently as the 1970-s, a panel of experts has concluded that it-s now become one of the worst. It-s run by the prison guards- union, and it fails to rehabilitate inmates, which has led to the nation-s highest rate of recidivism. Former law-and-order Governor Republican George Deukmejian, who led the panel, says restructuring the system will save money and lives.

Enron Corporation

Nielsen Media Research

Nielsen press release on 'people meters' ratings in LA

Nielsen press release, responding to Univision lawsuit

National Hispanic Media Coalition news release challenging Nielsen ratings of Latino TV viewing

Thomas Riviera Institute

Univision files lawsuit against Nielsen to stop people meter implementation in LA

California Department of Corrections

Credits

Host:

Warren Olney

Producer:

Frances Anderton