The LA Times and "Sponsored Content"

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There's supposed to be an unbreachable wall between news stories and advertising, but more and more advertising is designed to look like news. The LA Times is among the financially strapped publications that take money to produce articles that promote special interest groups. They're not written by news reporters, but how's a reader to know? Even if there's clear labeling, will doubts be raised about credibility?

Later on the program, persuading homeless people to evacuate dangerous places before the El Niño deluge.  

Photo: Ryan Quick



Warren Olney