Design and Architecture
Apple Buys Beats; Who Built the Beats Brand?
Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.
By Frances Anderton • • 28m ListenApple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.
In this episode
3 storiesDesigner of Beats Headphones
Behind the Beats headphones lies a person, Robert Brunner, founder and head of Ammunition design and branding company in San Francisco, and Chief Designer for Beats since Jimmy Iovine and Dr Dre founded the company back in 2008.
Read the story5 minWhat Does the Beats Purchase Mean for Apple?
Executive Tech Editor of the Huffington Post, Bianca Bosker, details what Apple's purchase of Beats might mean for the direction of the Silicon Valley company.
Read the story5 minBeats' New Office in Culver City
Architect Barbara Bestor started designing office space for Beats four years ago when they had a staff of 16. Now around 600 people have moved into new digs in converted warehouses in the Hayden Tract area of Culver City, looking onto Baldwin Hills. But, just as the company moved in, some big news broke from Silicon Valley.
Read the story5 min
