Design and Architecture

Apple Worship: Creating a Brand

The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

By Frances Anderton • Apr 20, 2010 • 28m Listen

The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

Banner image: Apple Store, Fifth Avenue, New York City

Frances Anderton
architecture critic and author

Culture

Design and Architecture

Apple Worship: Creating a Brand

The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

Share

Design and Architecture

Apple Worship: Creating a Brand

The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

Share