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    Design and Architecture

    Apple Worship: Creating a Brand

    The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? Andrew Blum and Sasha Strauss join Frances Anderton for a discussion on Apple-worship and the art of branding.

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    By Frances Anderton • May 12, 2014 • 1 min read

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      Frances Anderton

      architecture critic and author

    • KCRW placeholder

      Andrew Blum

      author of “The Weather Machine” and “Tubes”

    • KCRW placeholder

      Sasha Strauss

      Innovation Protocol / USC

      Culture

    The full episode

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    Apple Worship: Creating a Brand
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