Press Play with Madeleine Brand
A History of L.A. Neighborhood Name Changes
South L.A. is only one of the city’s neighborhoods that has been branded or re-branded. Just last month, the city council approved a community petition to name the neighborhood in West LA around Sawtelle Boulevard, “Sawtelle Japantown.” What drives neighborhood re-naming campaigns, and what impacts do they have on the ground, if any?
By Madeleine Brand • • 1 min readSouth L.A. is only one of the city’s neighborhoods that has been branded or re-branded. Just last month, the city council approved a community petition to name the neighborhood in West LA around Sawtelle Boulevard, “Sawtelle Japantown.” What drives neighborhood re-naming campaigns, and what impacts do they have on the ground, if any?
Madeleine Brand
Host, 'Press Play'
Jolie Myers
Managing Producer, 'Press Play'
Matt Holzman
Producer, 'The Document'
Anna Scott
Former KCRW Housing and Homelessness Reporter
Fernando Guerra
professor of political science at Loyola Marymount University and director of its Leavey Center for the Study of Los Angeles