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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Can Apple’s new AI software reverse iPhone sales slump?

    With the launch of its new, artificial intelligence-powered iPhone 16, Apple is hoping to boost smartphone sales, which have been sluggish lately.

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    By Madeleine Brand • Sep 10, 2024 • 1 min read

    With the launch of its new, artificial intelligence-powered iPhone 16, Apple is hoping to boost smartphone sales, which have been sluggish lately.

    The full episode

    3 of 5
    Battling wildfires, cutting cows’ methane, filming medical dramas
    1. 0:00Heat wave puts extra strain on firefighters tackling 3 blazes
    2. 9:10Getting cows to release less methane: CA scientist turns to CRISPR
    3. 18:00Can Apple’s new AI software reverse iPhone sales slump?You’re reading this
    4. 26:28Hospitals making films and shows: Consent is complex
    5. 37:00Remembering James Earl Jones’ ‘fantastically precise’ theater career
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

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      Sarah Sweeney

      Vice President of Talk Programming, KCRW

    • KCRW placeholder

      Stephen Gregory

      Managing Editor, Press Play

    • KCRW placeholder

      Angie Perrin

      Producer, Press Play

    • KCRW placeholder

      Tripp Mickle

      New York Times technology reporter covering Apple

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    The full episode

    3 of 5
    Battling wildfires, cutting cows’ methane, filming medical dramas
    1. 0:00Heat wave puts extra strain on firefighters tackling 3 blazes
    2. 9:10Getting cows to release less methane: CA scientist turns to CRISPR
    3. 18:00Can Apple’s new AI software reverse iPhone sales slump?You’re reading this
    4. 26:28Hospitals making films and shows: Consent is complex
    5. 37:00Remembering James Earl Jones’ ‘fantastically precise’ theater career
    Back to Press Play with Madeleine Brand