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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Coupon Clippers Lament as PennySaver Shuts Down

    There’s devastating news for coupon clippers today: the owners of the PennySaver suddenly announced that the paper would shut down.

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    By Madeleine Brand • May 26, 2015 • 1 min read

    There’s devastating news for coupon clippers today: the owners of the PennySaver suddenly announced that the paper would shut down.

    For more than 50 years, the PennySaver arrived in mailboxes throughout California with pages chock full of discounts at local retailers.

    The paper started in 1962 in Huntington Beach and spread across the state, reaching more than nine million Californians a week.

    The PennySaver was bought out in 2013 for more than $22 million, but according to a statement from the owners, it ran out of money.

    It’s certainly not the end of discounts… but it is the end of an era.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

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      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

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      Ira Kalb

      USC’s Marshall School of Business

      News
    Back to Press Play with Madeleine Brand