Press Play with Madeleine Brand
Creating Need for Products
Apple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one. How does Apple take something that no one ever thought they wanted, then turn it into something everyone thinks they absolutely need? How do we come to need something that we would have scoffed at a year ago?
By Madeleine Brand • • 1 min readApple announced a new high-tech watch yesterday, and people who never thought they wanted a watch can’t wait to get their hands on one. How does Apple take something that no one ever thought they wanted, then turn it into something everyone thinks they absolutely need? How do we come to need something that we would have scoffed at a year ago? We look at the psychology of consumer behavior.
The full episode
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Obama’s ISIS Plans, NFL Abuse Issues, and Creating Consumer Need- 0:00Obama’s ISIS Plans
- 9:39Is ISIS a Threat to the US?
- 16:58Show Business Interns
- 23:48NFL’s Abuse Problem
- 30:37The Internet Takes On Domestic Abuse
- 42:27Creating Need for ProductsYou’re reading this
The full episode
6 of 6Obama’s ISIS Plans, NFL Abuse Issues, and Creating Consumer Need- 0:00Obama’s ISIS Plans
- 9:39Is ISIS a Threat to the US?
- 16:58Show Business Interns
- 23:48NFL’s Abuse Problem
- 30:37The Internet Takes On Domestic Abuse
- 42:27Creating Need for ProductsYou’re reading this