Press Play with Madeleine Brand
Fall Sweeps in the Digital Age
TV’s fall sweeps season has begun. It’s the ratings period when TV networks and local stations will pull out all the stops and stunts to draw in as many eyeballs as possible. But in the age of the DVR, Netflix and HBO Go, does “sweeps” season really mean anything? We talk about that and the latest news from the world of television.
By Madeleine Brand • • 1 min readTV’s fall sweeps season has begun. It’s the ratings period when TV networks and local stations will pull out all the stops and stunts to draw in as many eyeballs as possible. But in the age of the DVR, Netflix and HBO Go, does “sweeps” season really mean anything? We talk about that and the latest news from the world of television.
