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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    Getting People to Save Water: What Works?

    A new poll out today found two-thirds of Californians support mandatory water cuts -- IN THEORY. But, more than 4 out of 10 homeowners say they can’t cut back. So what would it take to close the gap between what you should be doing and what you’re actually doing? Higher water rates? Fining? Public shaming? Positive reinforcement?

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    By Madeleine Brand • May 19, 2015 • 1 min read

    A new poll out today found two-thirds of Californians support mandatory water cuts -- IN THEORY. But, more than 4 out of 10 homeowners say they can’t cut back. So what would it take to close the gap between what you should be doing and what you’re actually doing? Higher water rates? Fining? Public shaming? Positive reinforcement? The psychology of getting people to save water.

    The full episode

    3 of 5
    L.A. Minimum Wage Vote, Getting People to Save Water, and Mammoth Clones
    1. 0:00The Underground Economy and the Minimum Wage
    2. 10:47Immigration Courts Face Unprecedented Backlog
    3. 19:37Getting People to Save Water: What Works?You’re reading this
    4. 28:21De-Extinction: Will Scientists Really Clone the Woolly Mammoth?
    5. 44:53The Valley's Restaurant Scene Heats Up
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Ken Baerenklau

      UC Riverside

    • KCRW placeholder

      Karen North

      USC

      News

    The full episode

    3 of 5
    L.A. Minimum Wage Vote, Getting People to Save Water, and Mammoth Clones
    1. 0:00The Underground Economy and the Minimum Wage
    2. 10:47Immigration Courts Face Unprecedented Backlog
    3. 19:37Getting People to Save Water: What Works?You’re reading this
    4. 28:21De-Extinction: Will Scientists Really Clone the Woolly Mammoth?
    5. 44:53The Valley's Restaurant Scene Heats Up
    Back to Press Play with Madeleine Brand