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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    How the American Egg Board tried to crush eggless vegan mayo

    Incriminating emails. A campaign to discredit a rival. Jokes about putting a hit out on a CEO. We’re not talking about a dirty politician or the ruthless head of a Fortune 500 company, but the American Egg Board and its attempt to crush Just Mayo, an eggless vegan mayonnaise brand.

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    By Madeleine Brand • Oct 7, 2016 • 1 min read

    Incriminating emails. A campaign to discredit a rival. Jokes about putting a hit out on a CEO. We’re not talking about a dirty politician or the ruthless head of a Fortune 500 company, but the American Egg Board and its attempt to crush Just Mayo, an eggless vegan mayonnaise brand. A new report from the USDA, which oversees the Egg Board, found the Board overstepped federal rules with its campaign to destroy Just Mayo.

    The full episode

    3 of 5
    Colombian President receives Nobel Prize for peace effort with FARC
    1. 0:30Colombian president awarded Nobel Peace Prize days after peace deal is rejected
    2. 9:16How common is 'suicide by cop?'
    3. 17:27How the American Egg Board tried to crush eggless vegan mayoYou’re reading this
    4. 24:51Will moviegoers go see 'Birth of a Nation'?
    5. 40:47Issa Rae may be 'Insecure', but she's not awkward
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

    • KCRW placeholder

      Jolie Myers

      Managing Producer, 'Press Play'

    • KCRW placeholder

      Alan Bjerga

      Bloomberg News

      News

    The full episode

    3 of 5
    Colombian President receives Nobel Prize for peace effort with FARC
    1. 0:30Colombian president awarded Nobel Peace Prize days after peace deal is rejected
    2. 9:16How common is 'suicide by cop?'
    3. 17:27How the American Egg Board tried to crush eggless vegan mayoYou’re reading this
    4. 24:51Will moviegoers go see 'Birth of a Nation'?
    5. 40:47Issa Rae may be 'Insecure', but she's not awkward
    Back to Press Play with Madeleine Brand