Press Play with Madeleine Brand
How well can a company know us -- and sway us -- through psychographic profiling?
Cambridge Analytica developed psychographic profiling through the data it collected on 50 million Facebook users.
By Madeleine Brand • • 1 min readCambridge Analytica developed psychographic profiling through the data it collected on 50 million Facebook users. It’s a strategy that uses people’s “likes” -- and their friends’ ‘likes” -- to learn the most effective ways to reach them, and target them where they’re most vulnerable. Does it actually work?
The full episode
3 of 5
Can we rein in tech giants?- 0:00SoCal prepares for the biggest storm of the year
- 6:45A critical look at Mark Zuckerberg and 'billionaire savior delusions'
- 19:20How well can a company know us -- and sway us -- through psychographic profiling?You’re reading this
- 28:45Arthur Miller: The man beyond the playwright
- 42:50Rich Orange County residents are outraged over temporary homeless shelters
The full episode
3 of 5Can we rein in tech giants?- 0:00SoCal prepares for the biggest storm of the year
- 6:45A critical look at Mark Zuckerberg and 'billionaire savior delusions'
- 19:20How well can a company know us -- and sway us -- through psychographic profiling?You’re reading this
- 28:45Arthur Miller: The man beyond the playwright
- 42:50Rich Orange County residents are outraged over temporary homeless shelters