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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    iHype

    This morning, Apple CEO Tim Cook announced a new slate of products, including two new iPhone models. Many news outlets live-blogged every minute of the event. But… why? What is it about Apple that inspires an avalanche of breathless press every time a new product is unveiled?

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    By Madeleine Brand • Sep 9, 2014 • 1 min read

    This morning, Apple CEO Tim Cook announced a new slate of products, including two new iPhone models. Many news outlets live-blogged every minute of the event. But… why? What is it about Apple that inspires an avalanche of breathless press every time a new product is unveiled?

    The full episode

    3 of 5
    Propaganda Wars, iPhone Hysteria and Ranking College Rankings
    1. 0:00New Iraq Prime Minister
    2. 9:26Propaganda Wars
    3. 16:39iHypeYou’re reading this
    4. 26:00How We Learn
    5. 41:59Ranking College Rankings
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Andrew Walsh

      Too Beautiful to Live

    • KCRW placeholder

      Christian Bordal

      Managing Producer, Greater LA

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Matt Holzman

      Producer, 'The Document'

    • KCRW placeholder

      Will Oremus

      technology reporter for the Washington Post

      News

    The full episode

    3 of 5
    Propaganda Wars, iPhone Hysteria and Ranking College Rankings
    1. 0:00New Iraq Prime Minister
    2. 9:26Propaganda Wars
    3. 16:39iHypeYou’re reading this
    4. 26:00How We Learn
    5. 41:59Ranking College Rankings
    Back to Press Play with Madeleine Brand