Press Play with Madeleine Brand
Plus-Size Fashion Goes Mainstream
Target is unveiling a plus-size fashion line called Ava and Viv next month. Some are thrilled, others say it’s about time. Plus-size clothing is a nearly $20 billion business and nearly 40 percent of U.S. shoppers buy plus-size clothes, but only about 15 percent of clothes for sale fall into the plus-size category.
By Barbara Bogaev • • 1 min readTarget is unveiling a plus-size fashion line called Ava and Viv next month. Some are thrilled, others say it’s about time. Plus-size clothing is a nearly $20 billion business and nearly 40 percent of U.S. shoppers buy plus-size clothes, but only about 15 percent of clothes for sale fall into the plus-size category. Why has it taken so long for retailers to get on board?
The full episode
5 of 5
Managing Measles, Upending the Food Pyramid, and Obama’s Millennial Bid- 0:00How to Handle a Measles Outbreak
- 9:00Should Climate Change Affect the Food Pyramid?
- 16:37Obama’s Millennial Media Tour and More
- 27:03'Americons'
- 42:10Plus-Size Fashion Goes MainstreamYou’re reading this
The full episode
5 of 5Managing Measles, Upending the Food Pyramid, and Obama’s Millennial Bid- 0:00How to Handle a Measles Outbreak
- 9:00Should Climate Change Affect the Food Pyramid?
- 16:37Obama’s Millennial Media Tour and More
- 27:03'Americons'
- 42:10Plus-Size Fashion Goes MainstreamYou’re reading this