Press Play with Madeleine Brand
The business of being a hypebeast
A hypebeast is a kid who’s really into certain clothes and sneakers -- Supreme, Air Jordans, Yeezy. They wait in line for the latest product drop. Increasingly, they turn around and resell what they’ve snagged.
By Madeleine Brand • • 1 min readA hypebeast is a kid who’s really into certain clothes and sneakers -- Supreme, Air Jordans, Yeezy. They wait in line for the latest product drop. Increasingly, they turn around and resell what they’ve snagged. Some websites are set up to help them. StockX bills itself as a kind of stock exchange for cool stuff. We speak with the founder of StockX and one 19-year-old hypebeast.
StockX user and "hypebeast" Phillippe Welter at KCRW. Photo by Amy Ta.
The full episode
4 of 4
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- 10:28State Department interpreter in spotlight
- 19:09Cher is cheered in 'Mamma Mia! Here We Go Again'
- 34:14The business of being a hypebeastYou’re reading this
The full episode
4 of 4Will the government meet the deadline to reunify families separated at the border?- 0:00Family reunification deadline looms for Trump administration
- 10:28State Department interpreter in spotlight
- 19:09Cher is cheered in 'Mamma Mia! Here We Go Again'
- 34:14The business of being a hypebeastYou’re reading this