Press Play with Madeleine Brand
What's behind the White Claw craze?
Hard seltzer is the latest drinking craze. With its relatively low calorie count and La Croix-esqe bubbles, it has attracted the millennial drinker. White Claw, in particular, has been selling out nationwide. It’s even outselling Budwiser.
By Madeleine Brand • • 1 min readHard seltzer is the latest drinking craze. With its relatively low calorie count and La Croix-esqe bubbles, it has attracted the millennial drinker. White Claw, in particular, has been selling out nationwide. It’s even outselling Budwiser.
The full episode
4 of 4
Trump says he wants to help California's homeless- 0:00California's 'gig worker' bill: Who will it help and hurt?
- 14:03Trump admin talks about moving California's homeless into federally-backed facilities
- 22:47How 9/11 unfolded, moment by moment
- 38:18What's behind the White Claw craze?You’re reading this
Madeleine Brand
Host, 'Press Play'
Sarah Sweeney
Vice President of Talk Programming, KCRW
Michell Eloy
Former Producer/Line Editor, Press Play
Alexandra Sif Tryggvadottir
Associate producer
Lew Bryson
The Daily Beast, author of “Tasting Whiskey: An Insider's Guide to the Unique Pleasures of the World's Finest Spirits”
The full episode
4 of 4Trump says he wants to help California's homeless- 0:00California's 'gig worker' bill: Who will it help and hurt?
- 14:03Trump admin talks about moving California's homeless into federally-backed facilities
- 22:47How 9/11 unfolded, moment by moment
- 38:18What's behind the White Claw craze?You’re reading this