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Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

What's behind the White Claw craze?

Hard seltzer is the latest drinking craze. With its relatively low calorie count and La Croix-esqe bubbles, it has attracted the millennial drinker. White Claw, in particular, has been selling out nationwide. It’s even outselling Budwiser.

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By Madeleine Brand • Sep 11, 2019 • 1 min read

Hard seltzer is the latest drinking craze. With its relatively low calorie count and La Croix-esqe bubbles, it has attracted the millennial drinker. White Claw, in particular, has been selling out nationwide. It’s even outselling Budwiser.

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Madeleine Brand

    Host, 'Press Play'

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    Sarah Sweeney

    Vice President of Talk Programming, KCRW

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    Michell Eloy

    Line Editor, Press Play

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    Alexandra Sif Tryggvadottir

    Associate producer

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    Lew Bryson

    The Daily Beast, author of “Tasting Whiskey: An Insider's Guide to the Unique Pleasures of the World's Finest Spirits”

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Back to Press Play with Madeleine Brand