Press Play with Madeleine Brand
Why Gillette’s new ad redefining masculinity is trying too hard to be woke
“Is this the best a man can get?” is the opening line of a new online marketing campaign for the razor blade company Gillette. It’s a play on their trademarked slogan.
By Madeleine Brand • • 1 min read“Is this the best a man can get?” is the opening line of a new online marketing campaign for the razor blade company Gillette. It’s a play on their trademarked slogan. The ad recreates moments when boys bully other boys, men harass women on the street, and executives in a boardroom act like they own the place. Gillette isn’t the only company trying to up its stature by dipping into the cultural zeitgeist.
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The full episode
5 of 5What will it take to end the LAUSD teachers strike?- 0:00Teachers union president: This is a fight for the soul of public education
- 7:06LAUSD board VP says there’s no secret plot to expand charters
- 15:32Can smoking weed cause violent behavior? A new book says yes
- 27:15What it’s like being immortalized as a digital corpse -- to teach generations of med students
- 42:43Why Gillette’s new ad redefining masculinity is trying too hard to be wokeYou’re reading this