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Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

Will Nike regret hiring Colin Kaepernick for its new campaign?

Nike has hired Colin Kaepernick to be one of the athletes for its new “Just Do It” campaign.

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    By Madeleine Brand • Sep 4, 2018 • 1 min read

    Nike has hired Colin Kaepernick to be one of the athletes for its new “Just Do It” campaign. He’s the former San Francisco 49ers quarterback who started the movement to kneel during the national anthem to protest police violence against people of color. It’s created all kinds of controversy. No NFL team has hired Kaepernick since that all started. Today, Nike’s stock took a dip. Pictures are circulating on social media of people cutting the swooshes out of their socks and setting their Nike shoes on fire. That’s as the NFL season is about to start.

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      Madeleine Brand

      Host, 'Press Play'

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      Sarah Sweeney

      Vice President of Talk Programming, KCRW

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      Line Editor, Press Play

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      Amy Ta

      Digital News & Culture Editor

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      Randy Sklar

      sports commentator and comedian

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      Jason Sklar

      one half of the Sklar brothers comedy team, and cohost of the “View From the Cheap Seats” podcast

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