Execs talk up streaming numbers for HBO Max, Peacock, CBS All Access

At the Goldman Sachs investor conference Tuesday, media executives talked up the numbers for their streaming services.

ViacomCBS CEO Bob Bakish touted the growth of CBS All Access, and announced that his company plans to rebrand the streaming service as Paramount+ in 2021, a move that could target younger and international audiences who are not familiar with the CBS brand.

Peacock, NBCUniversal’s streaming service, has reached 15 million downloads this year, according to Comcast CEO Brian Roberts. The company has offered a free tier supported by ads since Peacock’s launch this July, but did not release figures for ad revenue. Roberts also said that NBCUniversal’s film division would face difficulties in 2021, as the company will produce new films with decreased revenue due to the coronavirus pandemic.