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    Back to To the Point

    To the Point

    Ellen's Oscar Selfie and Samsung's Marketing Coup

    Sunday's Oscars were not just another awards ceremony for Korean conglomerate Samsung.

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    By Warren Olney • May 12, 2014 • 1 min read

    Sunday's Oscars were not just another awards ceremony for Korean conglomerate Samsung. Not only did it pay $18 million for five minutes worth of ads, it got an enormous bonus from product placement when Oscars host Ellen DeGeneres gathered Jennifer Lawrence, Brad Pitt, Angelina Jolie and Meryl Streep for a selfie snapped by Bradley Cooper using a Samsung smartphone. How extemporaneous was it? We ask Philip Elmer-DeWitt, senior editor at Fortune magazine, and editor of its blog, Apple.20.

    The full episode

    3 of 3
    Obama Gives Netanyahu a Countdown to the Peace Process
    1. 0:00US and Russia Exchange Incendiary Rhetoric on Ukraine
    2. 8:05Obama Gives Netanyahu a Countdown to the Peace Process
    3. 44:03Ellen's Oscar Selfie and Samsung's Marketing CoupYou’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Evan George

      Director of Content, News

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Benjamin Gottlieb

      Reporter, Fill-in Host

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Jenny Hamel

      KCRW

    • KCRW placeholder

      Philip Elmer-Dewitt

      Fortune magazine

      NewsNationalPolitics

    The full episode

    3 of 3
    Obama Gives Netanyahu a Countdown to the Peace Process
    1. 0:00US and Russia Exchange Incendiary Rhetoric on Ukraine
    2. 8:05Obama Gives Netanyahu a Countdown to the Peace Process
    3. 44:03Ellen's Oscar Selfie and Samsung's Marketing CoupYou’re reading this
    Back to To the Point