Which Way, L.A.?
Campaign Strategy and Science
"A letter in a plain white envelope could swing the presidential election..." We talk about the overlooked wizards of winning elections.
By Mike Pesca • • 50m Listen"A letter in a plain white envelope could swing the presidential election..." It's the little noticed statistical detective work that is driving many of campaigns decisions and will be the key factor in actually convincing people to vote. On this rebroadcast of today's To the Point, guest host Mike Pesca dons the white lab coat of the political laboratory and talks about the overlooked wizards of winning elections. Also, Myanmar's opposition leader visits the White House, and the life and legacy of Steve Sabol, whose NFL films defined and glamorized the game of football.
Banner image: San Francisco phone bank, 2008 election. Photo by Sara B Brooks/flickr
In this episode
3 storiesMyanmar's Opposition Leader Visits the White House
Aung San Suu Kyi , winner of the 1991 Nobel Peace Prize and now a member of the Myanmar parliament, has received the Congressional Gold Medal that she was awarded while under house arrest in 2008. Suu Kyi also spoke at an event co-sponsored by the Asia Society , where Suzanne DiMaggio is Vice President of Global Policy Programs.
Read the story8 minCampaign Strategy and Science
The Presidential election is close. Mitt Romney makes a speech; Barack Obama appears on a talk show, a super PAC saturates the airwaves with an ad... For the most part President Obama's advantage in swing states is within the pollsters' margins of errors.
Read the story28 minNFL Films and the Passing of Steve Sabol
There's a good argument that the NFL is the most culturally ascendant product in America today. At a time of economic weakness the league will make $9.5 billion this year, and probably $10 billion next.
Read the story9 min
