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    Back to Which Way, L.A.?

    Which Way, L.A.?

    NFL Films and the Passing of Steve Sabol

    There's a good argument that the NFL is the most culturally ascendant product in America today. At a time of economic weakness the league will make $9.5 billion this year, and probably $10 billion next.

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    KCRW placeholderBy Mike Pesca • May 12, 2014 • 1 min read

    There's a good argument that the NFL is the most culturally ascendant product in America today. At a time of economic weakness the league will make $9.5 billion this year, and probably $10 billion next. On the short list of the people who deserve credit for this is former commissioner Pete Rozell, some of the original owners who structured the league with foresight, and filmmaker and mythmaker Steve Sabol. Former NFL quarterback Ron Jaworski, now a football analyst for ESPN, has this remembrance.

    • KCRW placeholder

      Mike Pesca

      host of The Gist

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Caitlin Shamberg

      KCRW

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Anna Scott

      Former KCRW Housing and Homelessness Reporter

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      Christian Bordal

      Managing Producer, Greater LA

    • KCRW placeholder

      Ron Jaworski

      ESPN

      News
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