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Back to Which Way, L.A.?

Which Way, L.A.?

Competition: In the Olympic Games and in the Media

As world-class athletes go for the gold , NBC television goes for the audience. But those formerly passive viewers now have a voice, and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays.

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By Warren Olney • May 12, 2014 • 1 min read

As world-class athletes go for the gold, NBC television goes for the audience. But those formerly passive viewers now have a voice, and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. Instead of destroying the old business model, are the New Media reinforcing it?

Photo: USA gymnasts celebrate on the podium after winning the gold medal in the Artistic Gymnastics Women's Team final on Day 4

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Warren Olney

    former KCRW broadcaster

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Evan George

    Director of Content, News

  • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

    Frances Anderton

    architecture critic and author

  • KCRW placeholder

    Lata Pandya

    Assistant Producer, To the Point/Which Way, LA?

  • KCRW placeholder

    Alan Abrahamson

    3 Wire Sports / USC

  • KCRW placeholder

    Guy Adams

    The Independent

  • KCRW placeholder

    Harriet Ells

    Program Director for Talk

    News
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