Independent Retail
Your Dealer takes Mastercard - How the Small Fry Battle the Big Boys at their own Game.
By Celia Hirschman • • 4m ListenIndependent Retail
Your dealer takes mastercard -- how the small fry battle the big boys at their own game.
This is Celia Hirschman with On the Beat for KCRW.
Having lived through a lifetime of paved paradise, put up a big box everywhere, it-s nice to see a return to the ideology that small is beautiful. Though the large retail chains still dominate the sale of all things Joseph Arthur, Rilo Kiley, Daniel Lanois, Nick Lowe, Interpol, Blonde Redhead, Iron and Wine, PJ Harvey, Chris Stamey and Yo Lo Tengo, John Mayer, DJ Shadow, The Pixes and yes, even Elvis Presley all have special limited editions of music, now available only at indie retail.
In another stunning example of a continuing shifting tide at retail, recording artists championed the cause even further. Late last year, Green Day, Simple Plan and The Donnas all recorded 30-second TV spots, urging their fanbase to shop at local independent retail, to help support the folks that helped them get where they are today. The labels paid to make the spots, and the indie stores paid to air them.
In an age of mass corporate conglomertization and over population, it-s highly refreshing to see that the small music retailer is returning to be known as the dialed in local hero. All I can say is, Amen.
This is Celia Hirschman with On the Beat for KCRW.