New Mags for Cool Cats

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Goodbye Cat Fancy, hello Catster. The traditional cat magazine, with its articles on grooming and purebred felines, has been replaced by more stylish and Instagram-friendly periodicals.

Gideon Brower talks to Adweek's Emma Bazilian about the new breed of cat magazines and meets the creative team behind Puss Puss, a high-end British semiannual focused on art, fashion, lifestyle -- and cats.

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Credits

Guests:
Emma Bazilian - Adweek - @Adweekemma, Maria Joudina-Robinson - Puss Puss magazine - @PUSSPUSSMAG, Gemma Lacey - Puss Puss magazine - @PUSSPUSSMAG, Matt Robinson - Puss Puss magazine - @PUSSPUSSMAG

Host:
Frances Anderton

Producers:
Frances Anderton, Gideon Brower